WILLOW TREE CREATIVE
Promotional Postcard, Brochure, Logo recreation
Queensland based boutique wedding styling, planning and decor hire business, WILLOW TREE CREATIVE engaged The Print & Paper Co to create new marketing materials to showcase photographic shoots they have recently completed.
Unfortunately Willow Tree had never received a large format version of their logo and as such we recreated the existing logo into eps formats for use across all branding materials. We commenced work on a promotional postcard which lead to the creation of a 12 page promotional brochure for potential clients.
The promotional brochure showcases works from styled shoots and real weddings. Whimsical text and evenly spaced images balance the layout design which is predominately text heavy. The design is a modern take on classic wedding materials, Inspired by neutral classic colour schemes, the fresh modern colour palette was carefully selected to match with beautiful photograph. Printed on high quality 360gsm uncoated paper that has a delicate and classic feel, this is to help assimilate the businesses with wedding stationery.