Identity Design System, Branding, Stationery, Sticker, Hang Tag, Website
ROX+BEL is a homeware label created by world traveller, Jessie Walter. The store carries a curated collection of cushion covers and home items inspired by her global travels. The tropical and relaxed style was created to help customers feel like they are on holidays.
The Print & Paper co. was chosen to create the comprehensive brand identity system including logo, hang tags, business cards, stickers and e-commerce website. Clean modern design and photographic assets that were captured on travels were utilised to create the relaxed tropical modern vibe that is synonymous with Jessie and ROX+BEL. As products are added to the growing line, additional assets will be created to help the brand grow.